Rokk Clothing / Rock World Merch is a line of t-shirts started by Dan / Joe Jacobs aimed at 80's fans who wanted 80's-related shirts with a unique spin. I wanted to make sure the designs had a sense of humor to match the direction / shirts.
It was important to deliver a branding system that could work in any medium and still hold the right emotion. Though there are many variants, they all feel interconnected and the distinctiveness of the branding will make Rokk / RWM shirts instantly recognizable.
